no luck needed campaign

This campaign was designed to show that it’s not luck that our brands under Lomond consistently deliver great results for our clients, they offer years of experience and local market knowledge to ensure customers get the best possible price for their property and total peace of mind.

Inspired by trendy, vintage influences, we used motifs of games that usually require luck, but reimagine them to demonstrate that the winning move is always to choose to work with our brands. Aesthetically, this campaign was an opportunity to test the effectiveness of a fresh campaign that on the surface, didn't look like a typical and predictable property campaign.